POPWHITE's 2 in 1 Whitening Toothpaste is free of peroxide, charcoal, fluoride & sulfate. Clinically proven to be sensitivity free. POPWHITE is PETA certified & Vegan. When used twice a day for 14 days it Whitens Teeth by four shades. POPWHITE is the first & leading Oral Care brand to use Color Correction to Naturally Whiten & Brighten teeth POPWHITE's formulation is clinically proven to cancel out the visibility of yellow stains POPWHITE uses FDA approved colorants to make its proprietary purple products POPWHITE's formulas are infused with botanicals Made in USA